The Antimatter Principle

Think Different

The Antimatter Principle

Photo-realistic simulation of matter-anti-matter annihilation

Antimatter is by far the most valuable substance, by weight, known to Man (around $25 billion per gram). It’s incredibly rare, amazingly expensive and difficult to produce, and yet is by far the most powerful energy source we presently know of. It’s also the very epitome of alienness.

Seems like a good metaphor for the Antimatter Principle – the only principle we need for becoming wildly effective at collaborative knowledge work.

The Antimatter Principle

Inspired by Jim Benson’s Personal Kanban, which has just two simple “rules” – “make work visible, and limit wip” – I’ve been seeking to simplify software and product development – or, in fact, any kind of knowledge work – and reduce it to just one rule:

“Attend to folks’ needs.”

The power of this simplification may not be immediately apparent, so please allow me to explain…

Attend To

Meaning, “pay attention to”…

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